Support the drink stand out from other brand is the main mission; bold, sport, energy are the keywords of the new package design. The sports fan, the drivers, and the college students are the target audience. Functional is the main idea of the bottle design, and the flat cap supports the drivers screw it faster in a safe time while driving; the curved shape help customers can grip any time. Use the dark and the bright color to represent energy, the bold and the dynamic elements represent the sport.
