The purpose of redesigning this website is to eliminate all of the pain points which inhibit the users from effectively navigating to find information. The site has an illogical structure with a poor user flow for its audience. Instead, I have created a new, streamlined structure for the AAU Website, providing users with a truly straightforward, seamless, and enjoyable experience.
The cards show the three target audience of the AAU website; they have the different demand for using the site. For example, Steve wants to know the shuttle bus schedule, because he is a new student at AAU.
Clear and logical flow is the main goal in this redesign with the sitemap as the most important process for the site. Three types of target audiences can easily and effortlessly find their pages.
User testing is an important way to improve the users’ experience, so that the user can use the checklist to test the website and make sure the structure is logical and functional.